A photograph from 1948 of Charles Petrie, the first general manager of radio Station WISL (1480 AM), Shamokin, Northumberland Company, Pennsylvania, participating in a promotion for Philip Morris cigarettes. Center, in hat, is “Little Johnny,” the character associated with the tobacco company’s advertising. The woman at right is not identified. WISL was established in 1948.
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From “Looking Back,” Pottsville Republican-Herald, April 2, 2006, via Newspapers.com.
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